Furthermore, once the model for one metropolitan area is refined to the point that it is fit for duplication; other urban markets will be entered further enhancing the financial position as the industry further develops. The industry is positioned for rapid growth due to its necessity for developing sustainable operating practices. Clients using such products and services may also be entitled to industry subsidies that will further enhance market demand and profitability. Summary

This business plan for entering the cleaning products and services industry with a full line of branded Green Clean products has covered a range of well developed ideas. The market entry mode will fully utilize the Starbucks model as it attempts to mimic the successes Starbuck's achieved in product branding and its marketing function. Green Clean will treat marketing and...

Not only is the business plan's forecasts profitable monetarily, but will provide the investors a true balanced scorecard internally and also provide external operations an option for realizing their own corporate social responsibility initiatives. It represents a niche market but only momentarily; the market will continue to develop. The time to start developing market share is now before the product life cycle reaches the next stage in which new competitors will flood the market. Building the value added brand image must occur before this happens or the business' core competencies will no longer provide a competitive advantage in this establishing market.